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The Death of Demographics
The advent of social media marketing and PR marks the beginning of the end for the use of demographics in targeting consumers. The PR agency that I work for was recently appointed to conduct an on-line...
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Image may be NSFW.
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Should Advertising Regulate in Social Media?
Today the UK’s Advertising Standards Authority (ASA) announced that it extend its remit to cover “marketing communications in other non-paid-for space under their control, such as social networking...
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